The 2015 Super Bowl commercials hit an all time high in cost. The cost for a Super Bowl commercial has been increasing over the past few years. The Super Bowl has started to be about watching the commercials more than watching the game. Forbes magazine said "Several studies have proven that 50% of the Super Bowl audience tunes in just to watch ads." A 30 seconds commercial costs $4 million dollars and a 60 seconds commercial costs $8 million dollars. Probably one of the most controversial commercials this year was the Nationwide commercial enforcing child safety. The commercial was about a young boy who talks about all of the life steps he will never take because he died in an accident. The end of the commercial tells viewers that the number one cause of child deaths is preventable accidents. Nation wide got a lot of negative feed back from the commercial and had to announce a statement as to why they released the commercial. The commercials are so expensive, why are companies spending all of this money on commercials that are having negative effects on their company?
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